is book written by the founder Shanmugavel Sankaran
to enlighten the

26 thumb rules to bootstrap

The inspiration started with a guest column written in YourStory, one of the leading India's startup journal.
26 Rules glimpse is here below,
buy the book @ amazon to know the full story

A. Bootstrap till you are bankrupt. Be a miser, nobody is going to come to your rescue when you're bankrupt. Spend every penny like it's the last one.
B. Use open source to solve your problems. Skin open source as much as possible. Build a solution from scratch and establish a brand for yourself by bringing many solutions together. (Of course, give due credits and adhere to appropriate licenses.)
C. Don’t follow the herd. For God’s sake, start thinking beyond e-commerce.
D. There are tons of problems enterprises are facing. Find out if you can democratize any of those.
E. Never hesitate to sneak inside startup conferences. If you can somehow skip paying their expensive entry fees, you will have saved a lot. The formula is that if you are caught, just leave. Better still befriend someone who is a part of the organizing team. You’ll see similar faces in that team most of the times.
F. Stop chasing VCs and investors. Go chase customers instead.
G. Sell whatever you have. If nothing, sell your vision.
H. Be very clear about who your competition is.
I. Attract premium school talent by getting into a partnership model with the placement/research departments.
J. Do not clutter your organization with hierarchy.
K. Pay your employees for performance; not for loyalty.
L. Don’t hesitate to ask reputed industry seniors to consider an advisory or formal role. You’ll be amazed by their will to make a dent in the startup ecosystem.
M. Always look for partnerships, even with competitors. It’s the age of ‘co-opetition’.
N. Become a member of industry associations and try to attend their meetings. You’ll be able to acquire several leads.
O. Network, Network, Network. Ignore the people who say that networking is a waste of time. It is about who you know more than what you know.
P. Develop a very thick skin to bear the pain which will be inflicted upon you by several stakeholders, often.
Q. Always have your heart in the right place. Be empathetic towards the people who work for you, and partner with you.
R. Always remember that you are the master of the game. People will cheer only if you're able to succeed. But you need to own the defeats all alone.
S. Be always on the move if there's a scope for getting leads.
T. Travel cheap. Stay low cost.
U. Sell the product and the vision to your family first, and then come the other stakeholders.
V. Talk only with people who appreciate the risk that you are taking in terms of your time and career.
W. Avoid gossip like the plague it is.
X. Always work in black and white. Don’t traverse the ‘grey’ territory.
Y. Be upfront. Straight talk always clears the air. Never be hesitant in being honest.
Z. Lastly, remember that innovation is not only about the product. It’s applicable to everything we do.

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